MoEngage cofounder and chief executive Raviteja Dodda did not disclose the financial terms of the deal while speaking to ET. The company, he said, is evaluating more inorganic growth opportunities, particularly in markets such as the US and Europe.
“If there are companies in certain markets in Europe or the US, or in specific verticals that can help us scale faster, we would consider those,” Dodda said. Product expansion and geographic acceleration are the two main areas MoEngage will evaluate for future deals, he said.
MoEngage was valued at $850 million after its $280 million funding round last year. Investors of the company that operates from offices in Bengaluru and San Francisco include ChrysCapital, Goldman Sachs, B Capital and A91 Partners.
Dodda in December 2025 said the company had $100 million in annual recurring revenue and had been growing at 30-40% year-on-year over the previous few years. Its customers include Flipkart, Nestle, Domino’s, IndusInd Bank, Deutsche Telekom and McAfee.
The acquisition comes as SaaS companies increasingly pursue acquisitions to shorten product development cycles amid intensifying competition in AI. In April, ET reported that AI firms were actively scouting for startups to build full-stack capabilities as enterprises shift from experimentation to large-scale deployment.
Dodda said the deal strengthens MoEngage’s position in AI-led customer engagement and improves total addressable market. “Many solutions in the market solve only one part of the problem—timing, channel selection, or a specific use case. Aampe is differentiated because it solves the full stack of decisioning,” he said.
MoEngage will onboard Aampe’s 30-plus customers and 20-member team as part of the acquisition. The startup’s founders will lead MoEngage’s agentic decisioning initiatives, Dodda said.
‘One agent per customer’
Aampe, founded in 2020 by trio scientists Paul Meinshausen, Schaun Wheeler and Sami Abboud, builds agentic AI tools for customer engagement, enabling brands to deliver hyper-personalised messages and app experiences at an individual level.
Its platform uses reinforcement learning to automate decisions around what message to send, to whom, through which channel and at what time. “These are not customer-facing agents, but backend agents that help determine what message each user should receive,” Dodda said.
Aampe’s AI agents are already deployed across consumer brands including Grab, Swiggy, Taxfix and ZenBusiness. According to the company, the platform runs hundreds of millions of AI agents and processes over 200 billion decisions every week.
MoEngage competes with companies such as Braze, CleverTap, WebEngage, Insider and Netcore Cloud in the customer engagement and marketing automation market.
MoEngage expects adoption of Aampe tools to initially be driven by digital-first companies and consumer internet businesses. Enterprise customers today account for nearly 60% of MoEngage’s revenue.
The US contributes around 35% to MoEngage’s revenue, followed by Europe and the Middle East (25%), Southeast Asia (10-15%) and India (around 25%). MoEngage has not started a formal IPO process, Dodda said.
He believes AI agents acting on behalf of users could reshape how brands engage with customers. These agents may increasingly search, compare products and transact autonomously across digital platforms.
That creates a new challenge for brands: personalising experiences not just for human users, but also for AI agents acting on their behalf, he added.