This brings the startup’s total funding, which is backed by Sparrow Capital, Stride Ventures, Tiger Global, and others, to $54 million.
Groyyo offers fashion brands and manufacturers software to manage apparel sourcing, including product design, costing, production planning, quality checks, and logistics. It plans to use the capital to fund expansion across new geographies, deepen its supplier network, and advance the AI capabilities powering its tech platform.
Groyyo also provides factory management software that helps manufacturers track production, inventory, and finances. It aims to reduce the time taken from product design to delivery by digitising sourcing and manufacturing workflows.
“The next phase for us is about scaling what already works — our factory network, our AI infrastructure, and our ability to compress the distance between a design and a delivered product — without losing the trust we’ve built with our partners,” said cofounder Subin Mitra.
Founded in 2021 by Mitra, Pratik Tiwari, and Ridam Upadhyay, the company has achieved a revenue run rate of Rs 500 crore in FY26.
The Gurugram-based startup is currently operational in India and international markets like North America, UK, Europe, and the Middle East, with 470 manufacturers and 45 international brands.
“Fashion supply chains are one of the largest, most fragmented markets that technology hasn’t fully touched,” said Vatsal Bavishi, partner, Cornerstone Ventures. “Groyyo has built a technology-first global infrastructure — not just a marketplace. The entire value-chain operated by Groyyo, from AI-powered trend identification, to design, manufacturing, and delivery, is difficult to replicate.”