From streaming to software, microdrama startups rewrite their growth pitch

From streaming to software, microdrama startups rewrite their growth pitch



Bengaluru: Indian microdrama startups are turning the technology used to produce their shows into a new business, pitching artificial intelligence-powered video-creation software to investors as rising subscriber acquisition costs, churn and scrutiny of recurring payments put pressure on streaming economics.Peak XV Partners-backed Dashverse discontinued its consumer platform DashReels and is seeking $30-40 million in a new round, largely for



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