Ayurveda-focused direct-to-consumer (D2C) beauty and personal care startup Nat Habit has raised Rs 142 crore in a funding round led by Trident Growth Partners.The round saw participation from Physis Capital and Hero Family Office including existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures. The round comprised primary capital.Founded in 2019 by Swagatika Das and Gaurav Agarwal, Nat Habit sells