Health food brand Soulfull founder Prashant Parameswaran’s new venture Arovia Consumer has raised capital from Fireside Ventures to build a portfolio of regional and family-owned packaged food brands.Fireside Ventures will invest Rs 100 crore in Arovia across multiple tranches. The investment is part of the VC fund’s deployment of its Rs 2,265 crore Fund IV, which closed last December.Arovia is a holding company that will take a significant