Tag: Apple @ 50

Opening thoughts. There is something almost too neat about the founding story we are all very familiar with—a garage in Los Altos, hand-lettered partnership agreement,…

There is a Japanese concept — ma — essentially an empty pause of between notes. While the mere mortals hear emptiness, a practitioner of ma…

There is a particular kind of silence that falls over an industry when it realises, albeit too late, that the future is already here. This…

There is a version of Apple’s story that everyone knows. The garage. The return. An iMac in five colours. Those keynotes. The one more thing…