zomato: Zomato launches ‘large order fleet’ for groups catering

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Food delivery company Zomato on Tuesday launched a “large order fleet” to handle orders for groups of people or events. “This is an all-electric fleet, designed specifically to serve orders for a gathering of up to 50 people,” Zomato chief executive Deepinder Goyal said in a post on X, without specifying the number of vehicles in the fleet.

ET had first reported that the Gurgaon-based company was planning to enter into the catering business by leveraging its network of restaurant partners as part of a broader strategy to service large orders.

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The move aligns with the company’s overarching strategy of introducing more use cases for food delivery in an effort to expand its total addressable market.

“Such large orders were earlier served by multiple regular fleet delivery partners, and the customer experience wasn’t what we really aspired for… These vehicles are still “work in progress”, and we are in the process of adding important enhancements to them – like cooling compartments, and hot boxes with temperature control – to ensure everything arrives just the way you like,” Goyal said.

Zomato said in its December 2023 quarterly earnings call that it expected monthly transacting customers to play a key role in driving growth, along with new customers.

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“These new vehicles should solve most of the problems our customers face while placing large orders on Zomato,” Goyal said, referring to the electric fleet.

In June 2023, Zomato had introduced the multi-cart feature, allowing users to order from multiple restaurants at the same time.

On March 20, the company announced a dedicated fleet of delivery partners donning the green uniform to specifically cater to vegetarian customers. However, it had to reverse its decision due to a backlash over its ‘pure veg mode’ service.

Zomato’s consolidated operating revenue for the December quarter increased 69% year-on-year to Rs 3,288 crore. However, adjusted revenue for the food-delivery vertical went up 29% year-on-year to Rs 2,025 crore.

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