Yes Madam’s instant spa services are available in over 55 cities, while its instant salon services have been rolled out in select metro markets and will be expanded in phases. Both services are delivered within 30 mins.
The expansion comes after Yes Madam raised Rs 50 crore from Sanjeev Bikhchandani-led Info Edge in May 2026, marking its first external funding round after remaining bootstrapped since its inception.
The move comes as startups race to replicate the success of quick commerce in newer consumer categories beyond groceries and food delivery.
In May, instant house-help platform Snabbit announced its entry into the beauty services category with a salon-at-home offering called Blush. The company connects users with trained beauty professionals within minutes, similar to its existing home services.
During a six-week pilot in Bengaluru’s Sarjapur micro-market, Snabbit completed more than 2,000 jobs, with an average response time of under 15 minutes, ET reported in May.
Around the same time, proptech platform NoBroker also expanded into the category with the launch of Zivora, its at-home beauty and wellness services platform.
In January this year, on-demand beauty and wellness services platform Dazzl, founded in December 2025, raised $3.2 million from Stellaris Venture Partners.
Founded in 2016, Yes Madam operates in more than 55 cities and fulfils over 350,000 bookings every month across services such as waxing, facials, massages, and grooming.
“Consumer expectations are evolving rapidly, with instant access becoming common across categories such as food delivery, mobility, grocery, and house help. We saw an opportunity to bring the same convenience to beauty and wellness,” said Aditya Arya, cofounder and chief executive of Yes Madam.
The company said the service is aimed at addressing last-minute demand for beauty and wellness appointments while helping service partners increase the number of bookings they can complete in a day.
As competition intensifies across categories such as home cleaning, repairs, domestic help, etc., beauty and wellness is emerging as another segment where companies are betting that consumers will pay for convenience delivered within minutes.