VCs work up an appetite for new-age kitchen startups

VCs work up an appetite for new-age kitchen startups



India’s premiumisation wave is making its way into the kitchen. Rising incomes and changing consumer preferences are prompting households to spend more on cookware and appliances that promise not just functionality, but also safer materials and sharper design.The shift has caught the attention of venture capital firms. Kitchen appliance maker Beyond Appliances is looking to raise around $30 million from investors such as Abu Dhabi Investment



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