New-age firms cushion Q1 raw material, diesel cost shock with price hikes, efficiencies

New-age firms cushion Q1 raw material, diesel cost shock with price hikes, efficiencies



Despite a rise in raw material, packaging, and diesel costs during the April-June quarter, driven in part by higher crude prices and geopolitical tensions, new-age consumer and logistics firms have largely managed to contain the impact on their Q1 margins.For consumer companies such as Meesho, Wakefit, Bluestone, FirstCry, and Honasa Consumer, strong sales growth, selective price increases, and inventory management helped limit the impact on



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