ICRA cuts Ola Electric’s rating as competition, poor brand perception hit performance

ICRA cuts Ola Electric's rating as competition, poor brand perception hit performance



EV manufacturer Ola Electric Technologies has been downgraded by the rating agency ICRA, citing low sales, continued losses, and a delayed timeline to profitability, even as the company works to improve unit economics and cut costs.

“While the company retained a leadership position in the e2W segment in FY2025, its market position weakened sharply throughout FY2026, with volumes declining each quarter,” ICRA stated in its report.

The agency attributed the downgrade to rising competition in the EV segment and the government’s subsidy rationalisation, both of which have weighed on demand and margins. It also flagged company-specific issues, including weakening brand perception and gaps in service execution, which have hindered Ola Electric’s operating performance over the past year.

In FY26, India’s electric two-wheeler (e2W) market posted a nearly 22% year-on-year jump, with most legacy players and startups gaining market share at the expense of Ola Electric, which led the segment until the previous year.

The market is now dominated by legacy players Bajaj Auto and TVS Motor, while companies such as Ather Energy, Hero MotoCorp, and River are also increasing their market share.

In March, Ola Electric sold only 10,118 vehicles, accounting for a 5.4% market share—a sharp decline from the 22.1% share it held in April 2025.