ETtech Explainer: Why is Meesho building a low-cost logistics network for grocery?

ETtech Explainer: Why is Meesho building a low-cost logistics network for grocery?



Value ecommerce platform Meesho is taking a second shot at grocery, but this time via a business-to-business (B2B) retail play and a separate local logistics network, after acquiring Kirana Club in June.While the grocery initiative is still at an experimental stage, the company is building a low-cost supply chain suited to faster, more local movement of perishables and FMCG products, founder and CEO Vidit Aatrey said during the company’s Q1



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