ETtech Explainer: Can premium beauty, quick commerce drive Nykaa’s next phase of growth?

ETtech Explainer: Can premium beauty, quick commerce drive Nykaa's next phase of growth?



Premium beauty products, in-house brands, and quick commerce are emerging as Nykaa’s key growth levers and margin drivers, as the beauty retailer doubles down on premiumisation while expanding its rapid delivery footprint.In the June quarter, the company outlined plans to strengthen its premium beauty portfolio through acquisitions like Aminul, a D2C (direct-to-consumer) brand, and launch its quick commerce service Nykaa Now in more cities.



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