ETtech Deep Dive: Food brands basking in ‘healthy’ glow get regulatory rap for dodgy ads

ETtech Deep Dive: Food brands basking in 'healthy’ glow get regulatory rap for dodgy ads



As the FSSAI (Food Safety and Standards Authority of India) cracks down on misleading claims of health benefits by food and beverage brands, ET has found that about 85% of their digital ads run afoul of advertising norms, per data shared by ASCI (Advertising Standards Council of India).Between January and June, of the 158 ads flagged for scrutiny, ASCI said that 85% of them needed changes.Over the past two weeks, the FSSAI has issued notices to



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