Ecommerce festive sales fizzle out on price pangs

Ecommerce festive sales fizzle out on price pangs



Direct-to-consumer (D2C) brands and executives at ecommerce platforms and logistics firms have flagged a tepid festive season so far, with online delivery dispatches during the first 10 days of Amazon’s Great Indian Festival and Flipkart’s Big Billion Days running 10-12% below the year-ago period. Executives attributed the slowdown to sluggish demand for premium electronics, including smartphones, home appliances and laptops, as prices of these



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