US prediction market players make a play for Indian IPL fans

US prediction market players make a play for Indian IPL fans



US-based prediction market platforms Polymarket and Kalshi are becoming popular betting destinations for IPL fans. Here, users can wager on match winners, tournament champions, and individual player performance.

You can bet for or against, say, whether India will win a match. Each bet — for or against — has a price, which fluctuates in real-time as people buy and sell their bets. When the result is finally known, winners get $1 per bet, while others lose their money. It is somewhat like Options trading. This is the first IPL (Indian Premier League) season since India banned real-money gaming (RMG), which was a key revenue driver for domestic firms like Dream11 and Games24/7.

Founded in 2020, Polymarket is valued at $9 billion after raising funds from investors like General Catalyst, 1789 Capital, and Polychain Capital. The platform typically lets users bet on real-world events, including politics, economics, and sports.

Even as the shift opens a significant entry point for these global prediction market startups to tap Indian users, industry executives caution that questions around legality exist and adoption remains limited to a niche set of urban, crypto-savvy users.

Offshore RMG players like Parimatch, 1XBet, and Stake also target Indian users during IPL season with betting games on the platform available in multiple Indian languages. ET reported on March 6 that these entities have shown little sign of slowing down even after the RMG ban last October, and are aggressively tapping digital ads and micro-influencers for marketing and promotions.

In one of the IPL-related markets on Polymarket which has seen trading volumes of over $250,000 so far, users are pegging Mumbai Indians as the frontrunner for the 2026 title with a 26% implied probability, followed by Royal Challengers Bengaluru at 19%, and Punjab Kings at 17%.