Sunak has had ‘no impact’ on Adidas Samba sales: CEO

Sunak has had ‘no impact’ on Adidas Samba sales: CEO



Adidas has seen “no impact” on sales after UK PM Rishi Sunak was pictured wearing Sambas, one of the brand’s top-selling styles, CEO Bjorn Gulden said Tuesday. After Sunak sported the shoes in a clip posted on Instagram earlier this month some Brits felt he had dealt a blow to the Samba’s street cred. In a subsequent interview, Sunak jokingly apologised to “the Samba community” but added he had been wearing them for many years.“Anybody in the world can wear our product,” Gulden said





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