Tag: Rebranding
Posted in Startups
Avnish Bajaj: Rebranding was a natural evolution for us: Avnish Bajaj on Matrix’s US-India split
During the first wave of venture capital in India, Avnish Bajaj started the operations of Matrix Partners India along with Rishi Navani in 2006. On…
Posted in Economy
millet: Ragi to riches: India’s new millet campaign is about how the grain is good for people and planet
India has globally relaunched an old and failed brand — the millet. Called mota anaj (big grain), millet has been looked down upon as a…