Tag: loyalty programs

The assumption is that sharper rewards on transactions will spark loyalty. (Vishal Mathur | HT Photo)
Posted in Business

Beyond cashbacks, a collective rewiring of India’s credit card ecosystem| Business News

India’s co-branded credit cards proposition may appear straightforward at first glance. Take a popular consumer brand, attach it to a bank-issued credit card, add cashbacks…

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Posted in GST

Promotional Scheme: Gift or not? The confusion over GST on promotional schemes run by businesses

Businesses now-a-days are adopting new and innovative promotional schemes to attract customers. With increased competition, making space for a new business or even surviving in…

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