ET had reported on October 2 that Hyperpure is looking to tap home bakers, caterers, street food vendors, and small-scale party suppliers to broaden its customer base beyond restaurants, hotels, delivery-only kitchens, and cafes. Now, such businesses can login to Hyperpure using their phone numbers to place their orders.
Launched in 2018, Hyperpure has expanded its services over the past few years by launching rapid delivery of groceries and scaling its supply chain services.
“For years, we focused on solving supply chain challenges for restaurants and commercial kitchens, but we knew the opportunity and responsibility was much larger,” said Rishi Arora, CEO, Hyperpure, in a statement. “By opening Hyperpure to all, we’re democratising access to the infrastructure every food business needs to grow and succeed.”
The push comes as Hyperpure braces for a revenue squeeze after it stopped supplying groceries to sellers on the group’s quick-commerce platform Blinkit, which switched to an inventory-led model from September 1.
For the second quarter of FY26, Hyperpure reported a 31% year-on-year (YoY) drop in revenue to Rs 1,023 crore due to this transition in its quick commerce business model.
In September, Hyperpure leased around 2.5 lakh square feet of warehouse space for over five years at Bhiwandi, near Mumbai, to strengthen its supply operations. With this, the platform has 11 warehouses across the country.
In Q2FY26, Eternal’s operating revenue jumped threefold to Rs 13,590 crore, driven largely by Blinkit’s shift to an inventory-led model. However, the company’s net profit fell 63% YoY to Rs 65 crore, as higher spending on Blinkit weighed on its margins.
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