Alongside these new markets, the company is also scaling up operations in its established strongholds — the US, Europe, and APAC — where demand for enterprise-grade experimentation and personalisation continues to accelerate.
To drive this momentum, Wingify is strengthening its leadership bench with senior hires across key regions.
This expansion is supported by nearly 70 new roles globally and senior leadership appointments across key markets. Devon Boyd will lead EMEA partnerships, Dayo Murphy joins as UAE and MEA Country Manager, Nisha Sharma will drive enterprise partnerships in the US, and Bhavan Kochhar will head APAC sales.
Wingify is also hiring senior leaders across ANZ, Europe, LatAm, and the US, while its India hub expands with strategic hires in engineering, customer success, and AI-driven product development. The company said the strengthened leadership will accelerate international growth, deepen customer engagement, and advance its global, remote-first strategy.
“The Middle East and Africa represent some of the most exciting opportunities for SaaS adoption today. Businesses here are investing in digital transformation at an unprecedented pace, and we see a tremendous opportunity to become a long-term partner in that journey,” said Sparsh Gupta, CEO and cofounder, Wingify, in a press statement shared with ET. “By expanding our presence and building local leadership teams, we are setting the stage for deeper customer relationships, tailored market strategies, and sustainable global growth.”
Earlier this year, Wingify launched enhanced enterprise capabilities for large-scale experimentation and personalisation. Its platform is now used by Decathlon, Flydubai, Unicef, Disney, Flynas, and Amway, among others.
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