West Asia conflict fears could harden credit card underwriting, curb co-branded card growth

West Asia conflict fears could harden credit card underwriting, curb co-branded card growth



The challenging global economic scenario is casting a dark cloud over the consumer lending business in India, as the sector prepares itself for further tightening by banks and large non-banking lenders.

According to multiple executives from fintech startups, banks could further tighten their underwriting for credit cards, one of the riskiest consumer lending businesses, amid concerns over the impact of the West Asia war on the economy and potentially on jobs. This could affect co-branded credit card distribution, a sector where fintech startups like Kiwi, Jupiter, OneCard, Uni and Scapia operate.

“Banks have become cautious. There is a fear of risk looming because of the war and the subsequent stock market tanking,” said the founder of a fintech startup offering co-branded credit cards.

According to data from credit bureau Cibil, credit card originations fell 11% in the quarter ended December 2025 from a year earlier. In terms of the outstanding amount on credit cards, growth slowed to 2% from 27%.

Data sourced from credit card distributors show the average spending limit on credit cards also declined 2% in the December quarter compared with a year ago.

The sanctioned amount was Rs 60,000 crore, compared with Rs 70,000 crore in the year-earlier quarter. The trend held in the March quarter, said industry executives.