Warburg Pincus-backed Whatfix lays off 6% of staff; trims sales, marketing roles

Software-as-a-service (SaaS) company Whatfix has laid off around 60-80 employees, according to three people aware of the development. The Bengaluru-based firm has handed pink slips to employees in its sales and marketing teams as increased adoption of artificial intelligence (AI) has led to a slowdown in the company’s growth over the past few quarters, one of the persons said.

With this, the Warburg Pincus-backed entity joins the list of enterprise software companies that have reduced roles in 2025. This includes the likes of Elevation Capital-backed insurtech firm Zopper, which laid off around 100 employees earlier this year, and conversational messaging platform Gupshup, which let go of around 100-150 people in 2025, as part of a larger restructuring exercise that saw around 300 people lose their jobs at the company.

Ecommerce giant Amazon also handed out pink slips to around 1,000 employees in India, as a part of its global layoff of 14,000 people.

Late last year, listed SaaS company Freshworks had cut around 13% of its global workforce impacting 660 employees (how many in India).

Confirming the development, a Whatfix spokesperson said, “Whatfix undertook a strategic realignment to sharpen its focus on long-term, sustainable, and efficient growth in a rapidly changing market. As part of this shift, approximately 6% of our current headcount was impacted, including around 4% in our GTM (go-to market) teams, to better align our go-to-market with the strong traction we are seeing in our AI-first product lines”.

“These decisions are never easy, and we remain committed to handling the transition with care and empathy for our colleagues. We will continue to support impacted team members and ensure uninterrupted excellence for our customers,” the spokesperson added.