If not, here is yet another reason to hasten and not miss the event—India’s biggest and only dedicated platform to celebrate soonicorns—startups on the cusp of achieving unicorn status.
A Fireside chat with Aman Gupta, the dynamic founder and CMO of boAt, titled, ‘To India with Love: Aman Gupta on Orchestrating boAt’s Product-driven Success,’ wherein he will delve deep into the remarkable journey of building one of India’s most loved D2C (direct to customer) brands, specialising in “affordable, durable, and ultra-fashionable audio products”. Deepak Ajwani, Editor of Economictimes.com, will moderate this session.
Aman Gupta on creating a product-based, design-led, customer-centric brand from India
ET Spotlight“When we started, there were no D2C brands and people doubted whether the industry could become significant. We had to do everything ourselves, from learning marketing on YouTube to dealing with slow payment integrations,” Gupta was recently quoted as saying, at a retail summit. Despite the odds stacked against him, Gupta has ensured that his brand of audio and wearables, in India’s consumer tech space, becomes a household name.
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It is this experience he comes with and is eager to share with soonicorn founders at the ET Soonicorns Summit—intending to make it easier for the next generation of entrepreneurs, innovators, and disruptors.
Apart from getting to know the man behind boAt, expect Gupta to delve deep into:
- Insights into product innovation: The focus will be on how boAt revolutionised the audio and wearables market through product-driven strategies.
- Listening to the consumer: With the success of boAt’s product innovations such as water and sweat-resistant devices, Gupta has already demonstrated how listening to the consumer is imperative. He is expected to speak about this consumer-centric approach.
- Appealing to Gen-Z: boAt, as a company, has mastered the art of appealing to the younger generation and presenting the product as more than just a device. Get a crash course on creating a design-led product brand from India.
- The importance of data: Data-driven strategies and decisions have been at the centre of boAt’s success. Expect Gupta to unearth the specifics of this approach.
- Lessons in resilience: The past few years have been tough, and boAt sure has skillfully manoeuvred through this rough terrain. Trust Gupta to share wisdom on entrepreneurial resilience and strategies to apply these to whatever business you are into as a founder.
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Themed ‘From Resurgence to Resilience’ with its core messaging or call for startups to ‘Recalibrate. Rebound. Reinvent’, the summit will bring together key industry leaders and experts, investors, creators, founders, disruptors, seasoned investors, policymakers, and others. The aim will be to democratise their playbooks, in a bid to analyse the emerging trends in the ever-evolving landscape of India’s startup ecosystem. Here are some of the key highlight to look forward to:
- Priyank Kharge, Minister for Electronics, Information Technology, Bio-Technology, and Rural Development & Panchayati Raj, Government of Karnataka, will deliver the keynote address following which other illustrious speakers will grace curated panels and Fireside chats to lay down forward-looking insights vis-à-vis the ecosystem.
- 50 + speakers, including seasoned investors, storied soonicorn founders, policymakers, authors, and activists, such as:
Hari Menon, Co-Founder, BigBasket; Kim Hvidkjaer, author/entrepreneur; Amit Somani, Managing Partner, Prime Ventures; Anand Datta, Partner, Nexus Venture Partners; Ritesh Banglani, Partner, Stellaris Venture Partners; Kanika Mayar, Partner, Vertex Ventures; Abhishek Dubey, Partner at Trilegal – M&A, Venture Capital & Private Equity; Anand Lunia, General Partner, IndiaQuotient; Mayank Kumar – Co-founder and MD of Upgrad; Shreyasi Singh, President, upGrad Enterprise; Shanti Mohan, Founder, LetsVenture & trica; Shally Modi, Co-founder, Pratilipi; Minu Margeret, Founder, BlissClub; Rashmi Daga, Founder, FreshMenu; Akash Sinha, Co-founder and CEO, Cashfree Payments; Lizzie Chapman, Co-Founder, SwiffyLabs; Hardika Shah, Founder & CEO, Kinara Capital; Anand Prabhudesai, Co-Founder, Turtlemint; Mridul Gupta, Founding Partner, CoinDCX; Sangeeta Bavi, Executive Director – Digital Natives, at Microsoft India; Sanjay Khan Nagra, Khaitan & Co; Ahmed Khan, Founder, Clay Capital; Umakant Soni, Chairman AI foundry & Co-founder ARTPARK; Disha Ravi, Author and Climate Justice Activist; Jitendra Chouksey, Founder, FITTR; Srinath Ravichandran, Co-Founder & CEO at AgniKul; and many others.
Additionally, expect to meet 25+ soonicorn founders at India’s biggest and only space committed to spotlighting the trailblazers who have transitioned to the coveted club.
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Besides, you will get a chance to ask questions on entrepreneurship skills and other aspects of a startup’s journey, not just from Gupta but from these industry leaders as well.
This should be reason enough to get registered for the ET Soonicorns Summit 2024. Register now and be a part of this elite community, to chart a new course with a focus on strategic recovery, creative reinvention, sustainable growth, corrected unit economics, and innovative business models led by AI-powered disruptions that will help the Indian startup ecosystem power the country’s ambitious goals.
Moreover, you will get a chance to benefit from forward-looking ideas, pragmatic insights, and goal-driven strategies to scale your startup, covering the basics and preparing you to reach the pinnacle of your entrepreneurial endeavour. Networking opportunities with industry leaders, disruptors, fellow innovators, and policymakers is another aspect of the summit you cannot overlook.
ET Soonicorns Summit powered by Phoenix Kessaku. Upskilling Partner: UpGrad Enterprise; Insurance Partner: PolicyBazaar for Business; Banking Partner: Bank of India. Gifting Partners: IGP.com; The Mind and Company, Plum, Clay Capital.
To learn more about the ET Soonicorns Summit, visit the website.
To register now, click here.