In 2019, Kimirica Lifestyle made a strategic decision to enter the direct-to-consumer market in response to the growing demand from customers seeking safe and effective ingredients that are sourced sustainably and ethically. Mohit Jain, the Co-founder and CEO of Kimirica Hunter International and Kimirica Lifestyle, expressed the company’s rationale for this move. He states, “The Indian beauty industry was lacking in terms of luxury skincare products, and we saw a significant opportunity to fill that void. We wanted to create a skincare range that not only provided the best products but also had a focus on sustainability and ethical sourcing.”
Kimirica is a trailblazing brand in the realm of skincare, renowned for its commitment to crafting products that strike the perfect harmony between nature and science. With a steadfast dedication to enhancing skin health, Kimirica formulates its skincare range by meticulously blending natural plant-based ingredients with cutting-edge scientific advancements. This fusion results in products that not only pamper the skin but also promote its overall well-being, making it a standout name in the skincare industry.
At the heart of Kimirica’s philosophy lies the belief in harnessing the power of nature. The brand extensively researches and selects premium natural ingredients, such as botanical extracts, oils, and herbs, known for their skin-loving properties. These ingredients are thoughtfully integrated into their products, ensuring that customers experience the soothing and rejuvenating benefits of Mother Nature herself. Kimirica recognizes that nature holds the key to many of our skincare needs, and they unlock this potential to provide users with unparalleled healing and nourishment.
Yet, Kimirica doesn’t stop at nature alone. The brand prides itself on its relentless pursuit of scientific innovation. By marrying these natural treasures with the latest breakthroughs in skincare science, they create products that offer more than just surface-level benefits. Kimirica’s formulations penetrate deep into the skin, delivering results that not only heal but also enhance the skin’s performance. This holistic approach to skincare sets Kimirica apart, as it acknowledges that the skin’s health and radiance are intricately linked to its overall well-being.
The Story Behind the Evolution of Kimirica Lifestyle Brand
Discover the stories of your interest
The name “Kimirica” serves as a poignant reminder of the brand’s origin story and the powerful bond between its co-founders. Kimi and Rica’s names blend harmoniously, mirroring the synergy and collaboration that define the brand’s ethos. This creative nomenclature captures the spirit of their joint endeavour, as well as their shared belief in the ability to offer a premium and ethical self-care experience to the world. It’s a name that signifies the fusion of personal values, professional aspirations, and a vision to make a positive impact on the world.
So, when people inquire about the meaning of Kimirica, they discover not just a brand name but a heartfelt narrative of sisterhood, passion, and a relentless pursuit of excellence in the realm of vegan, ethical, and premium products. It represents a commitment to a lifestyle that transcends conventional boundaries, paving the way for a more sustainable, compassionate, and luxurious way of living.
The Journey
In the world of luxury self-care, one brand has consistently stood out since its inception in 2012 – Kimirica Lifestyle.
What sets Kimirica Lifestyle apart from the rest is its dedication to being the primary innovator, formulator, and manufacturer of every product it offers. This meticulous approach ensures that every facet of the brand, from product design to ingredient selection, aligns with its core values of ethics and sustainability. Kimirica’s ultimate vision is to deliver a self-care experience that is not only luxurious but also environmentally responsible, safe, and enriching.
One remarkable aspect of Kimirica Lifestyle’s global influence is the fact that every two seconds, a Kimirica product is used somewhere around the world. This astonishing reach can be attributed to the brand’s partnerships with prestigious luxury hotels such as Leela, Hyatt, Fairmont, Hilton, Jumeirah, and Radisson, which have made Kimirica products a staple in the hospitality industry.
The inception of Kimirica was sparked during a hotel visit by Rica and her husband, Rajat Jain, who were struck by the prevalence of imported single-use toiletries in the rooms. Recognizing the untapped potential for locally-made custom self-care products in India, they embarked on a journey that led to a partnership with Mohit and Kimi Jain in the creation of Kimirica. In 2017, this venture took a significant step by forming a joint venture with Canadian hospitality product manufacturer Hunter Amenities, resulting in the full name ‘Kimirica Hunter International’. Initially envisioning a retail venture, Rica and Kimi pivoted towards a B2B focus due to financial constraints. As the B2B segment flourished, the dream of entering the retail space remained alive, fueled by guest inquiries about accessing Kimirica products for personal use. Today, the combined entities of Kimirica Hunter International and Kimirica Lifestyle boast an impressive annual turnover of approximately Rs 600 crore, a testament to their dedication and entrepreneurial spirit.
Recently, Kimirica Lifestyle garnered significant attention with its collaboration with the internationally acclaimed star, Kiara Advani. Co-founder Kimi Jain expressed her delight, stating, “We are pleased to announce our partnership with Kiara Advani. I couldn’t think of a better face to promote our brand. The story of Kimirica is, in a true sense, a Love Story, and I am elated to see that Kiara loves the brand as much as we do. Kimirica is redefining luxury. Our passion is to spread joy through natural, sustainable, luxurious experiences. And our partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love – something we could all do a little more of.”
Kimirica is continually expanding its presence both online and offline. Its collaborations with retail giants like Shopper’s Stop and Nykaa have ensured its availability in all major states. The brand’s flagship store in Phoenix Citadel (Indore) central India’s largest shopping mall, offers an ultra-modern and luxurious shopping experience, characterised by clean, minimal architectural design and a 360-degree view of all products. In addition, Kimirica launched its first gifting studio in Indore, providing an elegant and personalised gifting experience. With over 40 retail outlets, 20+ stockists in India, and a robust global presence, this Made-in-India self-care brand has garnered widespread acclaim.
Kimirica Lifestyle Private Limited is part of Kimirica Ventures, alongside sister brands such as Souq Wellness Private Limited, Souq Lifestyle Private Limited, Prefme Matrix Private Limited, Pataa Technologies Private Limited, Kudos Space, and Bombay Island Coffee Company. Kimirica Ventures, as a collective, has achieved remarkable milestones in a short span, driven by its commitment to groundbreaking innovation and future-proof offerings. Now, Kimirica aims to propagate its vegan, eco-friendly, and ethical approach to luxury self-care on a global scale.
When asked about revenue targets in the hospitality sector, Mohit Jain revealed their ambitious goal to achieve a turnover of INR 500 crore by the fiscal year 2026-27. Given their past and current growth trends, Jain exudes confidence in the company’s ability to smoothly and comfortably achieve these targets, cementing Kimirica’s place as a true industry leader.
To learn more about Kimirica Lifestyle and its exceptional range of products, visit their website