Known for his inspiring entrepreneurial journey and fitness achievements, Chouksey will engage in a Fireside chat titled ‘Survival of the Fittest: Secrets of Navigating Fitness-Tech and Building a Strong Business Core.’ The session will explore how startups in the fitness-tech space can thrive in India’s evolving digital economy.
From Bhopal to Pune, from working out to running a startup
Jitendra Chouksey’s story is nothing short of an exercise in strength, determination, and strategic thinking. Starting his body-building journey at the age of 14 in a small town near Bhopal, Chouksey transformed his passion for fitness into a thriving startup. Now at the helm of Fittr, he has led the company to raise an impressive ₹28 crore from Zerodha-backed VC fund Rainmatter earlier this year. A self-described “accidental entrepreneur,” Chouksey has built an empire that merges fitness and technology, making health and wellness more accessible to Indians. His mission? To make 50 million people fit.
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What to expect from the session?
- In-depth insights into how health startups can thrive in the competitive Indian startup ecosystem, how fitness tech is transforming the way we approach personal health, and how to leverage digital platforms to build online fitness communities. Aspiring founders in this space could gain from Chouksey’s playbook.
- Key strategies that have allowed Fittr to scale and maintain its momentum in a fast-paced industry will be shared.
- Ideas and information on capitalising on the increasing digitisation of health will be discussed.
- Startup founders, investors, fitness coaches, online digital community managers, health bloggers, and influencers—in short, anyone looking to leverage the power of online fitness communities to invest or build their personal brands or startups in this sector, can learn from Chouksey’s first-hand experience.
- The business of creating health content that is reliable and safe: Today, there is a growing demand for personalised coaching, workout plans, and nutrition guidance. To cater to this demand, there is a surge in platforms that combine health or fitness and education. While information is accessible, one can’t trust any and every piece of information available, especially when it comes to health. The question of vetting any health-related information scientifically is paramount as the absence of screening can pose grave risks to one’s physical and mental health. How does Fittr ensure it stays relevant in the age of information saturation and also ensure that the information the platform provides is backed by science? With answers to these questions, Chouksey will dive into the depths of Fittr’s health education drive.
- Careers in fitness-tech: As fitness moves into the digital space, the demand for specialised skills is growing. From fitness coaches trained in digital communication to developers building intuitive platforms, the fitness-tech industry is creating job opportunities that didn’t exist a decade ago. For aspiring entrepreneurs and tech-savvy fitness enthusiasts, this session will provide a roadmap for understanding how to build sustainable careers at the intersection of health and technology.
- The new era of AI-driven fitness and wearable tech: AI fitness trainers and smart wearables are the norm today, with companies like Fittr positioning themselves at the forefront of this revolution. Chouksey is likely to comment on the future of fitness-tech.
Fitness and wellness as central to startup culture
Fitness and wellness are increasingly becoming central to startup culture. And this goes beyond business strategy and growth. With founders, employees, and investors grappling with the pressures of high-paced, high-stress environments, everyone in the startup world—known for its hustle culture—is inclined towards adopting means to stay fit. Personal well-being no longer exists in a silo, it impacts one’s capacity to be driven for business success, and this makes Chouksey’s session all the more relevant.
Discover the stories of your interest
The conversation with Chouksey is just one of many future-forward sessions scheduled for the ET Soonicorns Summit 2024, which will be held on September 20 in Bengaluru. Themed ‘From Resurgence to Resilience,’ the summit aims to offer startups a comprehensive guide to navigating the next phase of growth. With a core message encouraging startups to ‘Recalibrate. Rebound. Reinvent,’ the summit will provide actionable insights for navigating the challenges and opportunities of the world where a ‘funding spring’ looks imminent.
As part of its broader agenda, the ET Soonicorns Summit 2024, taking place on September 20 in Bengaluru, will feature other industry stalwarts such as Hari Menon, Aman Gupta, Prayank Swaroop, Sangeeta Bavi, and Umakant Soni, among others, who will engage in dialogues on the evolving funding landscape, building business through strategic reinvention, and the technologies of tomorrow.
Over 20 sessions, cutting across nine thematic tracks and spanning over 20 frontier sectors, will cover critical topics such as scaling through AI, overcoming the funding winter, and addressing India’s massive opportunity in sectors like fintech, SaaS, climate tech, clean tech, and EVs, among others. The summit will also witness the unveiling of the ‘ET 50 Future Unicorns of Karnataka’ report, in collaboration with Tracxn, spotlighting the state of Karnataka’s most promising startups.The ET Soonicorns Summit 2024 is powered by Phoenix Kessaku and has UpGrad Enterprise as the upskilling partner; PolicyBazaar for Business as the insurance partner; Bank of India as the banking partner; and IGP.com, The Mind and Company, Plum, and Clay Capital as gifting partners.
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