MLR aims to foster a culture of fitness and community through this collaboration, encouraging fans across the United States to participate during the off-season with their favorite team and athletes across the league. This initiative will not only enhance physical fitness but also build camaraderie among fans, fostering a stronger connection with the sport.
“We are thrilled to partner with Stepathlon to promote health and wellness within the rugby community,” said MLR CEO Nic Benson. “Staying fit and active is crucial for our players, and we are excited to work with Stepathlon to inspire our fans to live a healthier lifestyle.”
The partnership between MLR and Stepathlon represents a new era of collaboration between sports marketing and wellness companies, aiming to make a positive impact on the health and well-being of athletes and fans alike.
Stepathlon Founder and CEO Ravi Krishnan, said, ” Having attended MLR matches this season, I was struck by the passion of the fans. We want to ensure that this passion continues to thrive during the off-season. We also know that healthier fans are happier fans, so we aim to give something back to those who support their teams so keenly throughout the season. Stepathlon’s goal is to help fans stay connected with their favorite teams and players, as well as with each other, whether or not games are being played.”
Stepathlon raised an undisclosed amount of funds in 2020 from nine investors in India, Australia, the United States, the United Kingdom, and Canada, including Josh Liberman, who runs one of Australia’s most reputable family offices, and Mark Adams, senior vice president of IMG Golf Asia.
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MLR, the highest North American rugby competition, is set to enter its seventh season with 13 teams, including 12 from the US and one from Canada.