sharechat: Gen Z and millennials constituted over 70% of monthly active users on ShareChat this year

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Gen Z and millennials on ShareChat on Thursday constituted over 70% of monthly active users (MAUs) with more than 80% of content consumption coming from the videos as compared to static posts. A total of 68 million minutes of video content was uploaded on ShareChat and 100 billion minutes were watched, the homegrown social media platform said.

Hindi emerged as the dominant language with the maximum MAU at 39%. However regional languages such as Tamil, Telugu, Marathi, and Kannada collectively contributed 38% of the total MAU. In one minute, ShareChat said it witnessed 715 posts being uploaded, 2.9 million views, 47,000 likes, accompanied by 21,500 shares.

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A total of 287 million audio chat room sessions were hosted in a month. Further, it said a total of 14 billion minutes of audio was live streamed on ShareChat in the past year.

“Some of the top chatrooms this year with the highest number of attendees were with celebrities like Raj Kundra who came live to promote his movie UT 69 (173,000), cast of the movie Khichdi 2, who spoke about their movie (128,000), Munawar Farooqui, who promoted his song ‘Noor’(161,000) and cricketer Dinesh Kartik (103,000) who spoke about recognising cricket as the national game of India,” ShareChat said in a statement.

Diwali was the most celebrated festival on ShareChat with an engagement of over 108 million and around 1.8 billion views. Regional festivals like Ganesh Chaturthi, and Shivaji Jayanti also garnered significant attention with user-generated content like images, videos, gifs, carousels, and texts being shared.

Shah Rukh Khan starrer Jawan garnered around 71,000 engagements through user-generated content, while other highly anticipated movies like ‘Pathaan’, ‘Jailer’ and ‘Vaa Vaathi’ also generated a lot of buzz. Music, too, played a pivotal role, with songs like ‘What Jhumka?’ garnering significant traction.

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“Chandrayaan-3, India’s ambitious lunar mission, dominated news consumption, with a staggering 300 million views and 60,000 user-generated content (UGC) posts,” the platform said. “The Karnataka election and the IPL also captured attention, while the ICC World Cup generated immense excitement with an engagement of over 25 million and around 1.2 billion views, reflecting the passion for cricket among India’s youth.”

ShareChat said Shah Rukh Khan emerged as the most popular figure on ShareChat while sports icons like Rohit Sharma and MS Dhoni also commanded significant traction. With more than 25 million views and an engagement of over 1.5 million, content around Virat Kohli’s birthday made him the most talked about celebrity on the platform.

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