This will have information technology services industry-like offerings merge with SaaS offerings, Upekkha managing partner Thiyagarajan Maruthavanan told ET as he shared the findings of the report, ‘AI SaaS: India Opportunity’.
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This artificial intelligence delivery will happen in a spectrum of “do-it-for-me”, “AI add-on benefits”, and “powered by AI products”, the report said.
Among other new categories that will emerge within GenAI are GenAI dev tools, GenAI eval, code automation, responsible AI, and large language model ops, it said.
“We cannot compete with either Silicon Valley or incumbents at the platform level,” Maruthavanan told ET. “Where we will be able to compete is building on application because Indians are good at understanding applications in depth. The biggest opportunity will come in building vertical and not in building horizontal SaaS,” he added.
Rishit Desai, partner at WestBridge Capital, said GenAI is emerging as a rapid progression. “GenAI is automating repetitive tasks and personalising experiences at scale,” he said. “This technology holds immense potential to streamline workflows, boost user engagement, and redefine the way we interact with enterprise applications, creating AUI (adaptive user interface), UI elevated with GenAI.”
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Other predictions in the report include how vertical AI, like vertical SaaS, is going to be prominent as the presence of vertical data will drive the intelligence ability strongly and how ‘ambient AI’ – a counterpart of artificial general intelligence in enterprise processes – will surpass the efficiency gains of traditional software and the cloud.Founded in 2017, Upekkha supports startups created by founders with domain expertise to build global software brands. In January, Upekkha announced the first close of a $40-million fund at $15 million.