The platform said it expects to expand presence to other markets now, including the US, Brazil and Japan, in the coming quarters.
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In Indonesia, Roposo has been piloting more than 40 live streams daily on Glance over the past five months, with an average daily live show viewership of approximately one million, and nearly two million hours of Roposo content being watched monthly.
Over 200 creators have already joined Roposo and the platform is planning to partner with at least 1,000 more in the next three to four quarters.
“To give consumers the best trending live content out there, we are partnering with some of the most exceptional creators in the country,” Mansi Jain, senior vice president and general manager, Roposo, told ET. “Our tech and features bridge the creator-audience gap and enable deep engagement, making the experience of LIVE feel like real life.”
For creators, Roposo provides a safe environment to stand out, build their brand, gain recognition and start monetising immediately. Additionally, Roposo offers mentorship and grooming for creators—starting from how to present themselves to data-driven insights on best performing content, audience preferences, etc.
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“Talented creators can stand out in the crowd and start monetising from day one of their journey with Roposo, regardless of the number of followers they have,” said Dalip Shahri, director, Indonesia market development, Glance. “This is a major differentiator for creators compared to several other platforms.”Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital.
Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion, and travel. It is a platform where people express themselves visually with homemade videos and photos.
The platform has forayed into the Indonesian content ecosystem through live experiences for consumers, creators, brands and advertisers. Roposo will power LIVE on Glance—a smart lock screen platform that has over 30 million active users in Indonesia. It will also be available as an app on Android Play Store and the Apple App Store.
Roposo’s creator-driven, interactive, live experiences immerse consumers in the trending pop-cultural and social moments across entertainment, fashion, lifestyle, food and cooking, fitness, sports, personal finance and more.
Consumers can connect with and co-create live experiences alongside creators and express themselves in communities of like-minded individuals.
To celebrate its launch in Indonesia, Roposo is hosting a week-long ‘Feel the vibe’ event from October 30 at Lotte Mall Jakarta, Kuningan. Over 100 Roposo creators will be participating in various challenges such as Mukbang, Hot Wheels Drag Race, Halloween specials, fitness challenges, etc during the event. The fest will also be live streamed on Roposo throughout the week.