Jaydeep Barman does not like to label Rebel Foods as a cloud kitchen startup. Even though the company earns 99% of its revenue from its network of 450 cloud kitchens — or delivery-only spaces — spread across 70 cities like Dubai, Sharjah, Aligarh, Alwar, Amritsar, Hubli. “In our mind, we have been a food brands company. That’s how we started and we have remained a food company all these years. Obviously, a lot of it is on delivery,” says Barman,