pepperfry: Pepperfry elevates cofounder Ashish Shah to CEO following demise of Ambareesh Murty

pepperfry: Pepperfry elevates cofounder Ashish Shah to CEO following demise of Ambareesh Murty


Ecommerce furniture and home goods marketplace on Tuesday announced the elevation of its cofounder, Ashish Shah, to the position of chief executive officer (CEO), nearly a month after cofounder and chief executive Ambareesh Murty, 51, passed away after a cardiac arrest.

Shah, who cofounded the company alongside Murty in 2012, brings with him a wealth of experience spanning two decades in the Indian ecommerce landscape, the company said in a statement.

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In his previous role as COO, Shah headed operations, category management, product and omnichannel businesses.

“Pepperfry remains focused on its mission to provide a wide array of well-designed products to help customers create inspiring and functional living spaces. Pepperfry has always been committed to enhancing the way people create homes, and I am honoured to lead this incredible team of dedicated individuals who share this passion. The best tribute to Ambareesh will be to build on the foundation laid by us and fortify Pepperfry’s position as India’s leading furniture and home products company,” said Ashish Shah, CEO, Pepperfry.

The company also announced that over the past 3 months, it secured $23 million in funding from existing shareholders, including institutional investors and family offices.

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