Nykaa expands to the UK with Kay Beauty

Online beauty retailer Nykaa has expanded its presence to the UK with the launch of its in-house brand Kay Beauty in the region on Thursday, the platform said in a release.

Bollywood actress Katrina Kaif-backed Kay Beauty will be available exclusively at Space NK, UK’s luxury beauty retailer.

The company already had a presence abroad in the Gulf Cooperation Council (GCC) through its omnichannel platform called Nysaa.

“Nykaa’s journey towards becoming a global beauty brand is built on small but significant steps,” said Adwaita Nayar, cofounder and executive director of Nykaa. “Following our success in the GCC, Kay Beauty’s launch in the UK marks our second milestone.”