The funds will be used for expanding its offline stores, launching new categories, building the brand and hiring.
Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, the startup offers a curated range of home decor and lifestyle items. With around 4,000 SKUs across six key categories, dining stands out as the largest, accounting for 50% of the company’s revenue.
The company aims to broaden its product offerings in kitchenware, drinkware, cookware and appliances, while also launching new themed categories like Nest Baby & Kids, focusing on home products for children, among others.
“Offline sales currently account for about 10% of our revenue, as we only recently ventured into this space. Our website contributes around 55%, with the remaining coming from quick commerce and marketplace platforms,” Agrawal told ET in an interaction.
In the past year, Nestasia has grown its offline footprint across six cities, establishing seven exclusive brand outlets. The company plans to open 30 stores by the end of 2025.
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For the upcoming festive season, Nestasia plans to drive sales with new brand initiatives, weekly product launches and focused efforts across its website, marketplaces, quick commerce platforms and physical stores.“The brand has always been very occasion-focused, introducing new products every week. Occasions and events are significant for Nestasia, with the festive season being one of the biggest for the brand,” she said.
According to Agrawal, the company ended FY23 with a revenue of Rs 27 crore and achieved 70% growth in FY24. “We aim to reach Rs 1,000 crore annual revenue run rate in four years,” she added.
It last raised $4 million in a funding round led by Stellaris in 2021.
Commenting on the investment, Bhavani Rana, investment advisor to Susquehanna Asia VC, said, “Its strong online presence and diverse product range drive growth in the expanding e-commerce sector. Offering a stylish yet functional blend of decor items, Nestasia meets modern needs for both aesthetics and practicality.”
“Their unique strategy of offering fresh assortments weekly has created a strong brand pull among consumers. Our continued investment in the company reaffirms our excitement in the space and our confidence in the future growth of the business,” said Rahul Chowdhri, partner, Stellaris Venture Partners.
On June 13, business-to-business (B2B) home decor firm Trampoline raised $5 million in a funding round led by Matrix Partners India and WaterBridge Ventures. It also raised an additional $2 million in venture debt from Alteria Capital. Matrix and WaterBridge invested $2.5 million each.