The company said over 1.5 million users have already interacted with the assistant within a month of launch, with those using it showing a 22% higher conversion rate and lower returns and cancellations.
Vaani, the agent, will allow users to search, compare and purchase products through voice conversations, replicating offline shopping behaviour where buyers typically ask questions and seek reassurance before transacting. Meesho is positioning Vaani as a way to reduce friction for users less comfortable with text-based navigation, filters and structured search. Currently the agent is available in Hindi and English, with plans to introduce more languages.
Sanjeev Kumar, co-founder and CTO, said the launch builds on Meesho’s broader AI-led marketplace strategy. “Vaani brings together conversational AI with our commerce intelligence to support users from discovery to purchase. It understands intent, asks follow-up questions and guides users through the transaction journey,” he said.
Built on a multi-agent AI architecture, the system uses edge computing for speech processing to ensure lower latency and cost efficiency. It has been trained on regional language nuances and supports multimodal interactions, allowing it to understand both voice input and on-screen context.
The launch comes amid Meesho’s push for growth and improved customer acquisition despite rising cost pressures. In its December quarter results, the ecommerce company reported a 13-fold year-on-year jump in net loss to Rs 491 crore, even as operating revenue rose 31% to Rs 3,517 crore.
The widening losses were driven by higher investments in its logistics arm Valmo and sustained customer acquisition spends, it had said.
The move comes as e-commerce platforms increasingly experiment with AI-led interfaces to tap into markets beyond metro users, where language, literacy and remain a challenge.
Meesho, during its results has maintained that it is prioritising scale, with annual transacting users rising 34% to 251 million and net merchandise value (NMV) growing 26% to Rs 10,995 crore.