“We are a big believer of the Indian startup ecosystem story. Indian startup tech prowess has put India on the global map. However, investing in startups remained a bastion of a few. IPV aims to change that by bringing in more first time investors backing world-class startups,” said Vinay Bansal, founder CEO, IPV. “Currently, over 80% of our investors base comprises first-time investors.
The angel platform has pared its current minimum ticket size of Rs 2.5 lakh to Rs 1 lakh, and launched its maiden ad campaign – Main Bhi Angel – during Shark Tank India aimed at potential investors
“Shark Tank India has democratised the stories of entrepreneurs of India – each and every household in India has access to understanding how startup funding happens, what metrics are looked at and how funding decisions are made,” said Ankur Mittal, cofounder, IPV.
“Our campaign is also attempting to explain the whole process which otherwise may sound complicated to first time investors.”
IPV, which has invested over Rs 500 crore in 140 startups, said it will accelerate the adoption of startup investing as an asset class and a credible wealth creation tool.
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It recently announced its partnership with GetVantage to invest Rs 200 crore in 500 startups this year, ET reported on January 18.Both companies share a host of brands under their portfolio across SaaS, CleanTech, EV and Health-focused D2C brands amongst others. Some brands include companies such as BluSmart, Buyofuel, Almo, Macmerise and The Healthy Company.
Other brands that have received investments from both financing platforms are Pumpumpum, Truly Madly, and Mobigarage among others.
IPV’s investor base is currently over 7000 members including corporates and CXOs across 46 countries.