Gill will also join the board of Good Glamm and become the chairperson of Good Media Co that runs the group’s digital media business, the company said in a news release.
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Gill joined Good Glamm after her content community firm, PopXo, was acquired by it in 2020.
Good Glamm said Gill was already part of CXXO, an initiative by Kalaari Capital to support companies led by female founders. Gill will now lead the initiative, the statement added.
“This move is a testament to her exceptional leadership and vision. I am equally excited for Priyanka to join our friends at Kalaari Capital and am confident that Priyanka will continue to make valuable contributions to the success of the Good Glamm Group and leave an indelible mark in her new role at Kalaari Capital,” said Darpan Sanghvi, group founder and chief executive at Good Glamm.
ET reported on January 11 that the ecommerce aggregator space, which hosts firms like Good Glamm and Goat Brand Labs, was showing signs of distress with many pausing buyouts amid a capital crunch.
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Good Glamm is expected to post a slower rate of growth in the current fiscal year as it has tried to reduce cash burn and improve profitability, people in the know had told ET at the time.The firm is divided into three segments: the Good Brands Co that runs D2C brands in the beauty and personal care segment, the Good Media Co that operates digital media firms like PopXo and Miss Malini, and the Good Creator Co comprising influencer firms like Plixxo and Winkl.
In March last year, the firm acquired mother and baby care firm The Moms Co.
The firm’s net loss had widened over six times to Rs 273 crore in the fiscal year ended March 2022, on operating revenue of Rs 240 crore. It has yet to file financials for FY23.
The Good Glamm Group is backed by the likes of Prosus, Bessemer Venture Partners, Accel and Trifecta Capital.