The Good Glamm Group has brands such as MyGlamm, The Moms Co and St Botanica, among others. GoKwik will use its solutions to ensure RTO protection and unlock further growth potential for the Good Glamm Group.
GoKwik will also help the startup expand its COD serviceability deeper into tier three and four cities and remote towns of the country, a statement said.
“With the rapid growth of ecommerce in India, we recognised the need to enhance our online shopping experience by providing reliable COD service and efficient RTO management. Partnering with GoKwik has allowed us to do just that, and we are confident that this collaboration will enable us to expand our customer base and drive business growth while minimising COD losses,” said Manan Jain, group chief growth officer, the Good Glamm Group
COD continues to be a preferred mode of payment even as the adoption of digital payments in India grows. According to some estimates, almost 60-80% of orders on eCommerce platforms continue to be COD orders.
“…we are excited that they (Good Glamm group) have chosen us as their enablers in this growth journey. We look forward to helping them penetrate into the deeper markets of Bharat through our solutions.” said Chirag Taneja, co-founder and CEO, GoKwik.
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GoKwik provides full-stack ecommerce enablement services across the entire shopping funnel. It helps ecommerce D2C brands, omnichannel platforms and marketplaces increase their profitability, reduce cart abandonment and customer acquisition costs (CAC), promote headless shopping, increase the prepaid payment success rate, and reduce Return to Origin (RTO), all of which are common problems in the ecommerce industry.GoKwik caters to over 500 brands, including Lenskart, Boat, Mamaearth, Noise, Manmatters and Neemans. It is backed by investors such as Sequoia, Matrix Partners, Think Investments, RTP Global and marquee angels.