The fresh capital infusion comes close on the heels of Wingify announcing a merger with Paris-based rival AB Tasty to create a $500 million combined software platform. As part of the deal, private equity fund Everstone is set to buy – pending regulatory approvals – the stake of certain AB Tasty shareholders and be a majority owner of the combined entity.
For over 14 years, Delhi-based Wingify, which has been profitable, remained bootstrapped, and in early 2025, Everstone acquired roughly 80% of the company for about $200 million, which made it the largest cash buyout in the enterprise software sector.
In its latest capital infusion, Everstone led the funding with an investment of Rs 1,250 crore (around $135 million), followed by Vyom Mankekar with Rs 84 crore. The remaining amount was contributed by existing shareholders, including Shivanand Mankekar (Rs 28 crore), Laxmi Mankekar, Kedar Mankekar and others. Gupta invested Rs 7.5 crore in the company.
Wingify, founded in 2010, which runs VWO (Visual Website Optimizer), an experience optimisation platform, helps over 3,000 brands improve website conversion rates, conduct A/B testing, and personalize visitor experiences.
The merger with AB Tasty is expected to create a larger independent digital experience optimisation platform globally, competing with players such as Bloomreach, Optimizely, and Adobe in the enterprise segment.