Wingify (through its flagship product VWO) and AB Tasty offer software used by product, marketing and growth teams in enterprises to improve their websites and apps by testing what works best for users.
As part of the deal, Everstone Capital will buy out stakes from certain shareholders of AB Tasty to continue holding a majority in the merged entity, Gupta said, without disclosing the financials of the transaction.
Once the deal closes, Gupta will lead the combined entity as CEO, with Ankit Jain, Wingify’s CTO, taking charge as the chief product and technology officer. AB Tasty cofounders Alix de Sagazan and Rémi Aubert will also be a part of the leadership bench as chief revenue officer and chief customer and strategy officer, respectively.
“Both businesses are fairly scaled up, have been operating for more than a decade and are profitable. So this is not about bridging gaps. We see the combined strength of both businesses and believe the joint synergies and vision are far stronger than what we were doing individually,” Gupta told ET in an interaction.
“The businesses have no requirement of primary capital to grow. The capital investment is largely to clean up the cap table and that’s where Everstone is coming up to also remain the single largest shareholder in the combined entity,” Gupta added.
The merged entity will have over 800 employees across 11 global offices, with India accounting for a little over half the headcount. Nearly 90% of revenue will come from the US and Europe.
Both Wingify and AB Tasty are of similar size, Gupta said. Wingify had stated its ARR to be around $50 million in January last year when it was acquired by Everstone Capital.
In early 2025, Everstone Capital acquired around 80% of Wingify for around $200 million in a cash deal ranked among the largest cash buyouts in the enterprise software sector. Through this deal, Wingify founder Paras Chopra sold most of the stake he held along with his father.
Also Read: Behind the unconventional success of Wingify founder Paras Chopra
Future roadmap
Gupta said the combined company will move towards a single platform covering experimentation, personalisation, analytics and adaptation across the customer lifecycle.
“There was some overlap in platform because we operated in a similar space as friendly competitors, but there was also a lot of complementarity,” Gupta said.
A key investment priority over the next 12 months will be artificial intelligence, aimed at simplifying deployment and usage of an increasingly broad platform.
“As we’re getting together with a lot of capabilities, we want to really invest in AI, which can deliver an outcome to the customer much more easily than just big machinery,” Gupta said.
Once completed, the merger is expected to create one of the larger independent digital experience optimisation platforms globally, competing with names such as Bloomreach, Optimizely and Adobe in the enterprise segment.
“This investment is a continuation of the Everstone playbook of combining deep domain expertise with cross-geography perspective to build a market leader…,” Sandeep Singh, managing director, Everstone Capital, said in prepared remarks. “Everstone will also support the company with an advisory board drawing from some of the leading industry experts and operators”.
The deal is subject to regulatory and customary closing approvals.