Clean-label food brand The Whole Truth closes $51 million funding round led by Sofina, Sauce.vc

Clean-label food startup The Whole Truth has raised about $51 million in a funding round led by Sofina and Sauce.vc. The round, comprising primary and secondary capital, also saw participation from existing investors Peak XV Partners and Rainmatter Health, along with Ayra Ventures. Early backers of the brand include Z47 (formerly Matrix Partners).

Founded by former Unilever executive Shashank Mehta, The Whole Truth focuses on “clean-label” packaged foods without hidden sugars, artificial flavours, or preservatives. The company’s product portfolio spans protein bars, protein powders, nut butters and dark chocolates. Cofounder Rachna Aggarwal leads product development.

The startup said the funding marks the beginning of its IPO journey, with profitability as the next key milestone. The fresh capital will be used to expand in-house manufacturing, strengthen working capital, and build systems required for public market readiness.

Since its Series C round in January 2025, the company has grown threefold and now claims strong market positions across key categories, supported by its proprietary R&D and manufacturing capabilities. It has also built a community of over 400,000 followers.