Animeta: AI-based platform Animeta launched, to focus on creator economy

Former CEO of animation studio Cosmos-Maya, Anish Mehta, on Wednesday launched his new venture, Animeta, an Artificial Intelligence (AI) based self-service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital-creator economy, through financial and analytical support, according to a release.

Animeta’s founding investors include Rajesh Kamat, the managing director of KKR’s Asian Media & Entertainment Platform, Emerald Media and Sameer Manchanda, a serial media entrepreneur.

Singapore-based creator tech company Animeta focuses on creating and nurturing digital creators by helping them grow their communities and maximize their earnings across multiple social media platforms and customized brand solutions through the proprietary Animeta AI-based self-service creator tech platform.

The company offers financial investment, data analytics & business intelligence, content strategy & creative supervision, brand, PR & social media expertise in addition to data-driven brand campaigns to content creators.

In his previous stint as CEO of Cosmos-Maya Anish is credited with changing the pivot of the Indian animation business. From championing the cause of building original Indian IPs at scale to building a YouTube network, the studio created many industry-firsts under Anish’s leadership and also drew in global investors like KKR’s Emerald Media & TPG-backed NewQuest Capital Partners.

“India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2% are able to monetize their content. Animeta aims to bridge this gap through its creator tech platform & be the enabler who empowers creators by increasing their monetization potential in order to bring about a meaningful change in their lives,” said Anish Mehta, founder of Animeta.

“Today, the global creator economy is worth more than $100 billion on the back of social media users who’ve grown to around 5 billion in 2023 alone. While the user base continues to increase rapidly, the revenues are estimated to increase at a staggering CAGR of 35% through 2024,” said Rajesh Kamat, managing director of KKR’s Asian Media & Entertainment Platform, Emerald Media.“I am a true believer of content playing a very important role in today’s digital world. I am confident that Animeta will be a game changer for content creators and bring about the scalable transformation which is essential for the Indian creator economy,” added Manchanda.

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