The acquisition will help Amagi enhance its video toolset for live sports and news broadcasts as well as improve the live video streaming and editing experience for customers worldwide.
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UK-based Tellyo empowers media and content teams to produce live videos that can be streamed to multiple digital and social media destinations using its Stream Studio platform.
The company enables branded video clips, highlights, and compilations to be created and published to channels simultaneously and instantly, from anywhere.
The acquisition also suggests that Amagi is expanding its footprint in Europe. Last year, it had set up a development center in Croatia, its first outside India.
“Together, we (Amagi and Tellyo) will not only enrich Amagi’s product offerings, but also bring investments in the Eastern European region and create new possibilities for local talent and global customers,” said Baskar Subramanianan, cofounder and chief executive officer (CEO), Amagi.
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Last year, Amagi had also acquired Streamwise, an early-stage data aggregation and reporting platform for content distributors. “We believe that joining forces with Amagi will provide us with the resources and scale to reach new heights,” said Richard Collins, CEO, Tellyo.
Amagi provides cloud broadcast and targeted advertising solutions to broadcast television and streaming television platforms.
Currently, Amagi claims to support over 700 content brands, and manages over 2,100 channel deliveries on its platform in over 40 countries.
Last November, Amagi raised $109 million at a valuation of $1.4 billion. The raise included an $80 million primary portion, with the rest being secondary.
In March last year, the startup raised $95 million in a funding round led by Accel, which catapulted it into India’s unicorn club—startups valued at $1 billion or more.