After failed acquisition talks with Upgrad, Unacademy pivots back to online test prep

After failed acquisition talks with Upgrad, Unacademy pivots back to online test prep



Bengaluru-based test preparation startup Unacademy is refocusing on its core business after its acquisition talks with Upgrad fell through.

As part of the shift, Unacademy will exit its company-operated offline centres and convert them into franchise partnerships. The move will result in “one of the healthiest cost structures in the sector” by April, cofounder and chief executive Gaurav Munjal claimed in an internal email to employees.

“The franchise model has already shown that it works: great local operators run operations, and we provide the academics, technology and reach. It is asset-light, capital-efficient, and aligned with who we are,” the CEO wrote.

Munjal also highlighted that the company reduced cash burn in its test-prep business in calendar year 2024, paring it to around Rs 200 crore from about Rs 450 crore earlier. “That didn’t happen by accident. It happened because we made hard calls, shut down what didn’t work, and doubled down on what did,” he wrote.

The SoftBank-backed startup has around Rs 1,200 crore of cash in the bank.

ET had earlier reported that Ronnie Screwvala’s higher-skilling company UpGrad has withdrawn from talks to acquire Unacademy over differences in valuation expectations. Initially, the talks had happened for an all-stock transaction that valued Unacademy at around $300 million — an over 90% cut from its peak valuation of $3.4 billion.