Primarily, Inera’s biological inputs offer growers the benefit of tailored solutions to improve soil quality, plant immunity, disease resistance, pest protection and overall crop health to increase yield and quality of produce in a diverse range of agro climatic conditions. Starting with India, Inera aims to meet the needs of 20% of the world’s population and the highest arable land of any single nation in the world.
With this launch, Absolute’s Inera intends to position itself as a market leader in the biological market. The company’s products are backed by extensive research in molecular biology, microbiology, epigenetics, -omics, and synthetic biology.
Inera products are developed using its proprietary Natural Intelligence PlatformTM and formulated using STREAC (Signal Triggered Regenerative Activation Complex) Technology to preserve biological agents, extend their shelf-life & improve performance considerably. Inera’s portfolio is powered by Xenesis which comprises 150+ leading scientists, many of whom have returned from Israel, the US, South Korea, and Africa.
Since its inception in 2015, Absolute has invested more than USD 12 million in R&D and will continue to make such investments in the future. The company runs approximately 5 million square feet of world-class R&D for product development and testing across Karnal, Haryana; Indore, Madhya Pradesh; Trichy, Tamil Nadu, Dhamda, Chhattisgarh; and more locations near Delhi; covering 12 major crop varieties across field crops, cereals, fruits, cash crops, vegetables, pulses, etc. with state-of-the-art laboratories headquartered at Xenesis Institute in New Delhi. Absolute is further bolstering its research capabilities by expanding to Pune.
Speaking on the launch Agam Khare, CEO & Founder, Absolute Inera Cropscience, said, “A true breakthrough in agriculture can only come from an unparalleled understanding of why nature and plants behave the way they do, by understanding their choices and preferences, and then marrying that science with the latest in technology to build sustainable products and services that impact at scale. Inera is committed to bringing exceptional crop health and protection products that improve farmer profitability, environmental sustainability & climate resilience.”
Prateek Rawat, COO & Co-founder, Absolute Inera Cropscience, said“Inera is invested in building a robust range of sustainable biological inputs for agriculture worldwide. With the dynamic landscape of modern farming, growers need inputs that are broad in their use and tolerance.”