According to data shared by District CEO Rahul Ganjoo on LinkedIn on Thursday, tickets booked through District for PVR INOX cinemas grew 60% in the April-September 2026 period compared with the same period last year. In contrast, ticket sales through all other online channels grew an estimated 4%.
“One common feedback users tell us is that the movie ticket booking experience on District is the best. Over the last year we’ve built several first in class features to make this experience delightful and reliable. User feedback is gold for us but when it shows up in numbers, it’s even more satisfying,” Ganjoo said in his post.
The figures are based on PVR INOX’s Q2 FY27 results and District’s internal ticketing data. The growth in other online channels has been estimated by subtracting District’s ticket sales from PVR INOX’s total online ticket bookings.
Expanding the going-out business
In an interview with ET, Ganjoo had said the company was targeting $3 billion in net order value (NOV) by FY30, with dining expected to remain its largest business.
He also said offline shopping could become District’s second-largest business within the next three years.
“Retail is growing really fast… our shopping vertical has real potential, to become one of the bigger ones (categories). I wouldn’t say as big as dining, but I’d almost bet it would become our second-biggest vertical within three years, based on the growth we’re seeing,” Ganjoo said.
“Offline shopping is huge, though how much of that is addressable (for us) remains to be seen, since we’re primarily focussed on the top six cities. But both dining and shopping are massive offline behaviours we’re trying to capture,” he added.
For Eternal, the going-out business is its third bet on building a large consumer business after food delivery (Zomato) and quick commerce (Blinkit).