Beauty and fashion etailer Nykaa’s latest acquisition of celebrity makeup artiste Namrata Soni’s firm Simply Nam reveals the platform’s broader strategy of growth by building, partnering with, and acquiring brands.On Wednesday, Nykaa announced plans to acquire an 82% stake in Simply Nam for up to Rs 33 crore, bringing the brand into its House of Nykaa portfolio as it looks to tap into consumer segments beyond its core marketplace business.The