Simplified Goods and Services Tax (GST) registration for small sellers and brands is set to reduce compliance costs and timelines for expansion across new states, multiple direct-to-consumer (D2C) brand founders told ET.Among a set of changes approved by the 57th GST Council meeting on October 8, are new rules that allow brands to declare an ecommerce platform’s warehouse as their local principal place of business (PPO) starting November 1,