Meesho’s improving unit economics may face a near-term reversal as the ecommerce platform steps up investments to drive growth during the festive season.The value commerce platform’s September quarter results on Wednesday showed its contribution margin rising to 6% of net merchandise value (NMV) in the second quarter of FY27 from 4.6% in the April-June period. Contribution margin is the income after deducting direct, order-linked expenses.The