Speaking at the 17th annual day function of the Competition Commission of India (CCI), she said the rise of artificial intelligence and its impact on pricing, algorithms and digital ecosystems are the newer challenges and that the regulator will deal with them efficiently.
CCI has the mandate to keep a tab on unfair business practices and promote fair competition at the market place.
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“We are at the crossroads where the CCI tries to strike a balance that is just right, which neither stifles innovation with over-regulation nor allows the winner-takes-all tyranny of the Big Tech,” she said.
CCI has been taking action against unfair business practices in digital markets and has also passed orders against entities for violation of competition norms.